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Product Design Lifecycle

Designing an IoT/hardware device is an iterative and interrelated process that typically consists of the following major phases:

  • Hardware Prototyping
  • Industrial Design Prototyping
  • Early Product Validation
  • Production Design & Optimization
  • Certification

Hardware Prototyping

IoT products are often designed from the inside-out, with the hardware-design occurring first. Even industrial design-heavy products in which the industrial design drives many hardware layout decisions are first prototyped this way. Components used in this initial design phase are very large and there are usually lots of debug features built into the hardware design itself.

This is phase is where many of the major hardware design decision are made and various hardware challenges are solved. It's not uncommon during this phase to approach hardware challenges from multiple angles and try different solutions. It can also be very helpful at this stage to break the hardware design into constituent pieces and solve them individually in their own breadboard and/or PCB prototypes before putting them together.

This phase often consists of the following tasks:

  • Breadboard Prototyping - Breadboarding can be a fast and easy way to test parts of design problems and provide early feedback on what will work, and what will not. Often, pre-built modules are available that can greatly simplify this process.
  • PCB Prototyping - With the modern PCB supply chain, affordable PCBs can be fabricated within a week and received within two. With modern electronic designs, spinning a PCB might actually be easier or even required for particular design challenges.
  • Hardware Design Validation - Once a particular design challenge has a potential solution, it's important to test it and validate that it works. At this stage, it can often be helpful to try different approaches and evaluate their cost, complexity, and effectiveness.
  • Design Integration - While hardware design is typically approached by breaking it into pieces, it's important to test all the various solutions together to see if they fit in the overall design. This is an especially important step in regards to power management and budgeting, as only when all the pieces are together can you get an accurate understanding of how the overall solution behaves.

Industrial Design Prototyping

Typically, once the basics of the hardware design are validated, a user design around the hardware is prototyped. Early industrial designs might be very far from the desired final design, especially in regards to size, as early hardware designs are typically much larger than volume production designs.

3D printing has revolutionized industrial design, providing a fast and cheap way to create and validate industrial designs, and there are a number of great Computer-Aided-Design (CAD) programs that simplify this process.

Internally, we use AutoDesk Fusion 360 which has a free version for non-commercial use, but there are also some great free and open-source alternatives, such as OpenJSCAD.

Early Product Validation

Once you have a functional, beta product design, it's important to test it with early users. This can be done with internal users only, but if the product is intended to have a wide release, it can be useful to get feedback from external beta testers and/or early customers.

Production Design & Optimization

Once the major design challenges have been solved and the product has been validated with users, the next step is typically to optimize for volume production. This may mean switching to smaller and optimized components on the PCB, and moving a prototype, 3D printed design to an injection or vacuum molded design for volume production.


Going to market may also require that your product earn certain certifications such as an FCC or CE mark. If it plugs into mains electrical, it may need a Underwriters Laboratory (UL) certification.

Next: Unit Production Scale